There are seven stages in the life-cycle of a business:
- Assessment (ideas, resources, market)
- Seed (nurturing the idea)
- Discovery (discovering a sustainably profitable business model)
- Proof (proving the business model)
Most people starting this journey for the first time think they will go directly from brilliant business idea to execution of a highly lucrative business model. What they miss is all the hard work in between that it takes to nurture their idea, discover a viable, sustainably profitable business model, prove that model and then scale that model into the highly lucrative machine of their initial dreams.
In addition, most of the business startup press, especially the maximum-buzz high technology startup media, concentrates on the Lean Startup methodology as applied to the business model discovery phase. http://theleanstartup.com/ This leads some first time entrepreneurs to believe that as long as they optimize the business model discovery stage of the journey, nothing else really matters. Unfortunately, this is not the case.