The Initial VC Pitch

What should my initial VC pitch be?

When you set out to raise capital, one of your biggest challenges is to craft and deliver an effective pitch.

If you’ve got a business model that is suitable for Venture Capital (VC) funding, you will be participating in a very competitive environment for only a relative handful of capital allocations.

Far fewer than 1 in 1,000 VC pitches receive VC investment, so it is very important to make the most of your opportunity.

The first and most important factor is to research the VC firm before you pitch them.

First, research the VC firm itself. Start with the basics. Do they invest in your market? Do they invest at your stage of growth?

Next, ensure that they have an active fund that they are investing. If the fund is closed out or the remaining balance is being held back to sustain their portfolio companies through tough times, then the VC firm is not a candidate.

Last, check their reputation. Are they people who are assets to their portfolio companies? Do they add value beyond the cash? Talk to CEOs in their active portfolio and, especially, seek out CEOs from companies that the VC funded but later abandoned, shut-down or otherwise shared a negative outcome. It is very important to discover how the VC responds to adversity since every startup is a long string of adverse events overcome, one-by-one.

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Funding via MicroLoans

Funding my business; all I need is a small amount to get started

By far the most popular challenge here at the Idea to Exit answer desk is funding a business, especially in the initial stages.

The first step in funding a business is to understand the basics of funding.

Those who are pursuing a small-scale, lifestyle business or bootstrapping their startup may only need a few thousand dollars to get their business started.

One path to small amounts of startup capital is a microloan.

Microloans are best known for helping people in developing economies build small businesses via loans of very small amounts, from a few dollars to a few hundred dollars, through programs from Non-Government Organizations (NGOs) such as Kiva http://www.kiva.org/ .

However, there are also microloan programs in developed countries, including the U.S., whose purpose is to fund small business startups by making loans in amounts of a few thousand to tens of thousands of dollars.

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Patents

I have been granted a patent by the United States Patent Office. I am seeking funds to help with the manufacturing in China.

Congratulations on your patent.

By obtaining a patent, you have obtained Intellectual Property (IP) protection for your product. In order for a competitor to directly compete with your device, they must either pay you a licensing fee for the use of your patented design or create an alternative design that accomplishes the same purpose.

In a broad sense, you have erected a barrier to entry for competitors. Barriers to entry can be created by a dominant brand position, capital resources, unique product capabilities, proprietary sales channels, vendor and customer relationships, etc. All of those barriers to entry are market based.

A patent is a legal barrier to entry in a specific market. In your case, you have a U.S. patent, so your design is protected in the U.S. market. A country specific patent protects products in that country. An International Patent protects a design in all countries who are party to the international patent agreement.

The burden of any legal barrier to entry such as a patent or copyright is that it is incumbent on you, the patent holder, to enforce your rights. That means you must police the marketplace to discover infringing products and file (and pay for) legal action to stop the infringing product’s sales.

The upside of a patent is that it provides legal and enforceable IP protection. The downside is that you need the required capital and legal resources to enforce your patent.

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Requirements for business in my state

Knowing the requirements to run a business

Starting your own business is a very daunting challenge, but there are many resources available to help you learn the basics of business.

If you are new to business, I recommend beginning with your local Service Corp of Retired Executives (SCORE) chapter: http://www.score.org/

SCORE’s services are entirely free.

SCORE can provide the basic information around the nuts-and-bolts of starting a business.

Beyond SCORE, your local public library has book, magazines, videos and audio recordings that address business topics.

There are a wide variety of online resources related to business, including:

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