Wreaking Havoc On Your Own Brand

It’s 8:30 a.m. and I am in rush-hour traffic heading into downtown. As the traffic slows ahead of me I notice a magnetic sign on the tailgate of a truck in front of me. I can barely make out the image: it’s a drawing of a woman in shorts and a sexy top and whose knees are adorned with knee pads. Getting an image?

As the truck slows and I get a better look, I realize it’s a sign advertising a business called Grout Girl Designs. OK, change of perception. Cool, I think to myself. Perhaps it’s a woman-owned business? I like supporting other females in their entrepreneurial ventures. I need to learn more. I get a bit closer and discover that they specialize in small tile projects, repairs and glass tile. Again, cool. Then, just as I have taken a photo of the sign (yes, I am prone to doing that as long as it can be done safely and not at high speed!), I realize there is a smaller sign in the rear windshield (actually, it’s a bumper sticker). It says, “Did you eat a bowl of stupid for breakfast?” OK, initial perception likely correct. Or, at the very least, this is not someone I care to do business with?

How do your employees and other aspects of your business operations represent your brand?


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