How do I start a business?

Because I’m a serial entrepreneur and because some of those companies did well and because I’m a management consultant and startup mentor and coach and because I’m a business plan/pitch competition judge, I get asked this question in various forms—a lot.

Here is one recent example:

How would I go about researching an on-line business idea?  I have an idea and have done some Google searches but don’t know how to tell if there is room in the market for someone else.  I have some ideas to be more unique and have a plan to slowly enter the market, but not sure how to go about everything.  The last time I tried a business it failed miserably, so I want to avoid that and keep things simple.

My answer:

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