I was explaining to a network contact how the evolution of marketing is a bit like the evolution of photography when it dawned on me that it might be of value to my readers. So, here goes.
There was a time when only someone who really understood the fundamentals of photography (lighting, F-stop, shutter speed, exposure, ISO, etc.) could create a great picture AND get it published. Then, along came cameras outfitted with “automatic” mode and soon digital cameras that enabled one to see, immediately, whether or not the shot they had just taken was any good. No good? Make adjustments and take it again. This new offering was followed by a proliferation of online photo sites where most anyone can now publish any, and every, shot they take.
How is this like marketing? I’m glad you asked.