Getting customers for wedding photography when I have no money for advertising/promotion.
This answer is in two parts. Doug provides overall business recommendations and Stephanie provides specific marketing ideas and tactics.
Full disclosure: My first real job was as a commercial photographer when I was 16. I didn’t shoot weddings, although I helped out on a few and did a few for friends. We both still shoot, albeit as non-pros.
For the purposes of this discussion I will assume you’ve got all the gear you need or can rent it for the gig if you don’t. I will also assume that you’ve got all the required technical skills to produce top quality images suitable for this market.
Shooting is a creative medium and wedding photography is both ultimately exclusive and a complete commodity. The people selling high-end wedding photography have developed a brand and market position that enables a high price point and exclusivity. At the other end of the spectrum there are people getting married every single weekend who can’t afford a shooter and instead rely on friends and family.
In that paragraph is contained one possible path for you.