Patents

Posted on June 22, 2011 by admin

I have been granted a patent by the United States Patent Office. I am seeking funds to help with the manufacturing in China.

Congratulations on your patent.

By obtaining a patent, you have obtained Intellectual Property (IP) protection for your product. In order for a competitor to directly compete with your device, they must either pay you a licensing fee for the use of your patented design or create an alternative design that accomplishes the same purpose.

In a broad sense, you have erected a barrier to entry for competitors. Barriers to entry can be created by a dominant brand position, capital resources, unique product capabilities, proprietary sales channels, vendor and customer relationships, etc. All of those barriers to entry are market based.

A patent is a legal barrier to entry in a specific market. In your case, you have a U.S. patent, so your design is protected in the U.S. market. A country specific patent protects products in that country. An International Patent protects a design in all countries who are party to the international patent agreement.

The burden of any legal barrier to entry such as a patent or copyright is that it is incumbent on you, the patent holder, to enforce your rights. That means you must police the marketplace to discover infringing products and file (and pay for) legal action to stop the infringing product’s sales.

The upside of a patent is that it provides legal and enforceable IP protection. The downside is that you need the required capital and legal resources to enforce your patent.

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Requirements for business in my state

Posted on June 22, 2011 by admin

Knowing the requirements to run a business

Starting your own business is a very daunting challenge, but there are many resources available to help you learn the basics of business.

If you are new to business, I recommend beginning with your local Service Corp of Retired Executives (SCORE) chapter: http://www.score.org/

SCORE’s services are entirely free.

SCORE can provide the basic information around the nuts-and-bolts of starting a business.

Beyond SCORE, your local public library has book, magazines, videos and audio recordings that address business topics.

There are a wide variety of online resources related to business, including:

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Work Life Balance

Posted on June 18, 2011 by admin

Balance

Achieving balance while building a business is very challenging. The rule of thumb when starting and growing a business is that you will work much, much too hard in the initial stages. It’s better to come to terms with that reality going in, make your peace with it, and just buckle down and put in the effort required to get the business up and running.

If you are constantly beating yourself up because you are not living the perfect balanced life featured on the magazine covers, you are not helping the cause. Those ideal versions of life are mostly fantasies or one-in-a-million stories.

Starting and building a business, especially in the initial stages, requires huge amounts of time, energy and focus. It is important to understand that going in. It is very important that those important to you, those in your support network, understand that going in. If you and those around you are not fully in tune with the resource, time and energy requirements of starting and building a business, the psychic and emotional tolls that ensue can destroy your business, your relationships and your life.

I will say this again: Starting a building a business, especially in the initial stages, requires huge amounts of time, energy and focus. Don’t diminish any of those three by fighting a running battle with yourself or those around you regarding this issue.

Having said all of that, it is important to carve out some moments for yourself and for your life on a regular basis, even in the early days of starting your business. Make a point of taking a few minutes to do something just for you and something just for those around you. Have a plan, and stick to it, of gradually increasing those moments as the business gets up on its feet.

Once your business is operational, things change. No business model is valid if it is based on heroic effort by those involved. If the only way your business works is if you neglect yourself, those around you and your life, then the business model is flawed and it is doomed to failure in the mid- to long-term. Once your business is operational, you must be in balance or the business will fail; it’s only a matter of time. You simply can’t sustain an unbalanced energy and time investment in a business at the cost of all other aspects of your life. It will eventually kill the business, kill your life or kill you. For a business to be sustainable, you, and everyone else associated with the business, must be in a reasonable state of life/work balance.

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Diverse Offerings

Posted on June 15, 2011 by admin

This challenge is one I see a lot while providing management consulting, mentoring and coaching to entrepreneurs and startup teams.

For example, a business plans to offer the following products and services:

web design
web site maintenance
web design instruction
instructional packages for website owners
life coaching
photography
public speaking
writing
professional skating instruction

You can make the case that 1-4 are related products and could be complementary offerings.

You can also make a case that public speaking and writing can address any of the other offerings.

However, you cannot make a case that attempting to sell all of these diverse products and services is possible in a brand coherent, much less an energy and capital efficient, manner.

I have personally been a professional photographer, public speaker and writer. I know, first-hand, how much time, energy and marketing focus is required to be a success in any one of those three endeavors.

And that is really the point here. It is tough enough to build a successful business around any one, single offering, much less nine, and especially nine that are either completely disparate or tenuously related.

Each offering you sell has its own set of development, maintenance, delivery and support requirements. Each offering has its own market and customers, each requiring very specific value propositions, brand positionings, marketing messages, sales channels and execution.

Each business is a bucking bronco in its own right.

Photo: Meralain via Flickr

Trying to ride multiple horses at once is tough enough as a rodeo trick.

It is not a valid business model.

You need to pick a horse and ride it.

Pick one horse, one market, one set of customers, one value proposition, one brand position, one marketing message, one sales channel and one business model to execute.

Find a market niche and own that niche. Then expand from there.

Nine horses is too many to ride.

Before you build a business plan, pick a horse and ride it.

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Getting Money to Start My Business

Posted on June 15, 2011 by admin

Your biggest business challenge this week: money to start my business idea

Capitalizing a new business is one of the largest challenges to overcome.

However, most entrepreneurs focus too much on this factor. They think that their business idea is so foolproof, all they need is some money to bring their idea to market and the business is guaranteed success.

In fact, that is very rarely the case.

Only one in 10 new businesses survives a decade. The failure rate is the highest in the early months and years.

Although a primary cause of business failure is often attributed to “lack of capital,” the real reason is that the failed businesses ran out of time. They ran out of time because most of the new businesses burned through their available money trying to figure out a viable, sustainable business model.

The moral of the story is, before you go seek capital for a new business, be sure you have a proven business model. Take your idea and make a prototype. Do some tests with real customers. Make some sales or get signed letters of commitment to purchase your product or service once you have it ready to sell.

The key to success in business is selling something people want to buy. That is true whether you are tying to start an enterprise B2B company or a local retail business. The only way to ensure that the money you are seeking is going to build a business that sells something people want to buy is to prove that idea before you invest the big amounts of money.

To accomplish that goal, one task I recommend, developed by Dr. Rob Adams, is the 100 Customers Test. Talk to 100 prospective customers first, before you do anything else. You will learn more talking to those customers that you will by obtaining and spending just about any amount of money in the early stages of your business.

Prove your idea and your business model first, then seek and inject capital to scale the business model.

If you need money to prove your business model, start by talking to 100 Customers first. That will cost little to nothing and will almost certainly guarantee that when you do build a business, it will be selling something people want to buy.

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Accounting

Posted on June 15, 2011 by admin

Accounting

Your accounting resource will be one of the most important vendor relationships in your business. An accountant often provides day-to-day tactical support via bookkeeping resources (or referrals to same). In addition, your accountant is a critical strategic resource for tax planning, networking and referrals into their network of professional services providers such as legal, consulting, business brokers, banking, etc.

Consequently, it is very important to have a solid, mutually beneficial relationship with your accountant.

Start by asking other business owners for referrals. Ask people who run businesses that you aspire to emulate for a referral. That immediately puts you into a network of professional and business suppliers that will match your business as you grow. If you start by asking business owners at the size and scale you are now, you can end up with an accounting resource that cannot scale with you as you grow and whose network is not well matched for your aspirations.

Next, talk with at least five potential accountants by phone and meet personally with at least three. Do not settle for anything less than a good to perfect fit with your accountant. In particular, it is critically important that you share common values related to integrity, honesty and trust.

Your accounting and bookkeeping resources can literally make or break your business, so choose them wisely and with due time, effort and consideration.

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Sales

Posted on June 15, 2011 by admin

“Nothing happens until somebody sells something” – Zig Ziglar

It’s a fundamental rule of business that sales drive everything. If you don’t have any sales, then you don’t have a business—pure and simple. You might have a charity or a hobby, but if you don’t have sales that drive sustainable profitability, you don’t have a business.

“Sales” is what happens when a customer’s perceived needs match your value proposition.

Your value proposition is more than just the specific product and/or service and its price that most people consider when they think about sales.

Your value proposition includes:

Brand
Time
Benefits
Features
Capabilities
Price

Of all of these factors, your brand carries the heaviest load. It stands for your reliability, trustworthiness, and, very importantly, aspirational value. For instance, what’s the difference between a Timex and a Rolex? Both tell time. Only one tells an aspirational story.

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The Seven Sins of Customer Service

Posted on June 9, 2011 by Stephanie Hackney

There’s a lot of buzz these days about customer acquisition. Customer acquisition is certainly an essential aspect of business, but it’s also time consuming and costly. Wouldn’t it be easier to take great care of your existing customers, to endear them to you and create such loyal followers that they continue to purchase your offering, and happily share your brand with everyone they know? If that sounds better than spending untold thousands and thousands of marketing and ad dollars trying to acquire new customers, then read on…

1. Create policies aimed at the few rather than the many

I see this time and time again –policies meant to control the behavior of those few who will stop at nothing to rip off a company, to game the system. What about the rest of your customers? What about those who are honest? What you communicate to the scammers and rule breakers is that you are on to them. Guess what? They are already finding ways to circumvent your rules. And, those of us who are honest, and loyal? We are left feeling like you care much more about your interests than ours. We don’t feel important or valued.

2. Create processes that work best for you, not your customers

How many times have you tried to resolve a customer service issue, where YOU were the customer, and the process made you want to scream…out loud…from a rooftop? I have done business with, and worked for, companies that were much more focused on what worked for them, for their chosen internal processes, than what worked for their customer. Make it easy for customers to resolve issues and they are much more likely to give you another chance, even when you really screw up. And you will – no company is perfect. It’s how these companies deal with mistakes that can mean the difference between a customer leaving them forever (and telling plenty of people about the experience) and a customer giving them a chance to make it right and regain their loyalty.

3. Leave your guys and gals on the “front lines” powerless

Something I learned long ago: never take no from someone who does not have the authority to say yes. Unfortunately, the majority of companies that have a reputation for poor customer service tie the hands of their employees – these employees are not empowered to say yes…ever. These businesses do not enable their employees to think for themselves, to do what is appropriate (notice I did not say “do what it takes”) to make things right with an unsatisfied customer. Imagine how much better the situation would be for the employee if you trusted them to make good judgment calls. Imagine how much better the situation would be for the customer if they could have their issues resolved quickly by an employee empowered to say yes. Imagine how much better the situation would be for your business if your employees felt valued and your customers felt like you were doing what was best for them? Imagine if all companies had a policy such as this one:

THE POWER OF ONE®
We know that the one thing that sets Omni apart and gives our guests a truly memorable stay is our associates. That’s why we empower every associate to make decisions and take action to ensure your stay is exceptional. From creating programs that appeal to your senses to assisting with dining reservations or just making sure that you have a quick checkout, every Omni Hotels associate has the power to help you with whatever you need through unsurpassed customer service – that is The Power of One®.

It’s such a simple thing and yet many companies totally miss the mark.

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Starting a Business in a Tough Economy

Posted on June 8, 2011 by admin

Your biggest business challenge this week: the economy

Answer:

The economy falls into the category of business factors called “macro external forcing functions.” Macro external forcing functions are things outside of your control that affect your business. They almost always affect other businesses around you and typically also affect the personal lives of the people in your community. Depending on the factor, they can also affect your state, region, nation or the entire world.

The key phrase in all of that is: “things outside of your control that affect your business.”

By definition, an external forcing function is one that is outside of your business and outside of your control.

It’s important to keep that in mind, as, at least for me, the most frustrating thing about having my business affected in this way is that I feel powerless to do anything about it. When we’re running a business, we usually want to at least have some level of belief that we’re mostly in control of our own destiny. A macro external forcing function, whether it’s the weather, new regulations, the unemployment rate or a commercial credit crisis, reminds us that we are often not in control of our own fate.

What can you do?

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